ESQ and Movado BOLD watches are manufactured by independent contractors in Asia using Swiss movements. All the CompanyвЂ™s products are manufactured using components obtained from third party suppliers.

All Movado, ESQ, Ebel and Concord watches are manufactured using Swiss movements. So, it seems that the correct term Movado should use for these watchesВ is, 'Swiss Movement' rather than 'Swiss Quartz.'ДЄccording to Movado's annual stock report, 'Movado (with the exception of Movado BOLD), Ebel and Concord watches are manufactured in Switzerland by independent third party assemblers. Even more curious are that some Bold watches state simply 'Movado' on the dial and some, have no writing at all! (So, the big question is whether the Movados with no Swiss markingsВ at all are perhaps totally Asian made!) This inconsistancy does bring questions to mind, but does not automatically make these watchesВ fakes! But to continue to use 'Swiss Quartz' today is a bit misleading, as it could imply that the entire watch is Swiss, which just isn't the case. Movado evolved into using just 'Swiss Made' as eBayer theVellman has noted, however lately they have been using both terms again, with 'Swiss Quartz' appearing on a few of their lower end watches, such as the Bold line and theВ 'Movado Collection' line sold primarily in their company stores and various online resellers. In addition, most, if not all of Movado'sВ ESQ branded watches also bear either the 'Swiss Quartz' designation.В After Quartz became the dominant movement, it was no longer such a selling point, and many watchmakers including Movado later dropped the term from the watch face. At that time, most watch manufacturer's dials stated simply 'Swiss' on the bottom rather than 'Swiss Made' with 'Quartz' appearing somewhere else on the dial.В So very likely, Movado simply chose to combineВ the termsВ at the bottom of the dial with the brand nameВ to leave the minimalistВ face blank, hence 'Swiss MOVADO Quartz'.В Innocent enough. Movado has used the term 'Swiss Quartz' since they startedВ making quartz watches. Swiss Case= May appear on inside of case. Swiss Wristlet= May appear on bracelet or band. Swiss Parts= (applies to a movement assembled in a foreign countryВ from Swiss parts.) (50% recently increased to 60% for Quartz and 80% for Mechanical movements.) Swiss Movement= (applies to movement only) Final assembly/inspection in Switzerland.В Majority of partsВ must be Swiss Made. All other components (Case, dial, crystal, band) do not have to be Swiss made!

Swiss Made=В (applies to entire watch) Final watch assembly/inspection in Switzerland. They go on to listВ theВ onlyВ designations recognized: This indication is often illegally affixed to the outside of the watch, especially by foreign manufacturers wishing to show that the quartz movement used is of Swiss origin. The FH does not recognize the termsВ 'Swiss Quartz' or ' Swiss Automatic' so these are not official watch designations. H ere is some background on the subject from from the FГ©dГ©ration de l'industrie horlogГЁre suisse (FH).

Swiss movado watch